16 Feb '12, 3pm

Snickers is going on a diet

Snickers is going on a diet

Mars Inc. , the maker of Snickers and Twix candy bars, will stop selling chocolate products with more than 250 calories in them by the end of next year, a spokeswoman said on Wednesday. The company, which also makes M&Ms and Skittles candies and Juicy Fruit chewing gum, said the goal is part of an ongoing effort to improve the nutritional value of its products and to sell them in a responsible way. The new calorie limit target means fans of the 540-calorie king-size Snickers bar might want to enjoy the big bar while they can. Come 2014, it's going to be gone, part of what Mars says is a broader push for responsible snacking. In 2007, the privately held, McLean, Virginia -based company said it would stop buying advertising time or space if more than a quarter of the audience was likely to be under 12 years old. Mars has also said it will reduce sodium levels in all its prod...

Full article: http://www.mnn.com/food/healthy-eating/stories/snickers-i...

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