16 Feb '12, 2am

Chipotle Uses Grammys To Draw Attention to Sustainable Farming

There are several unusual things about this commercial, which we’ve posted above for your viewing pleasure. First, it’s about four times as long as your standard-issue television ad. Second, according toThe New York Times , the spot took an entire year to produce and didn’t involve an advertising agency at any step in the process, making it more like an animated short film. Third, it has exactly nothing in common with any fast-food ad to precede it. Instead of home-invading burger mascots , massively inaccurate product shots , pizza artisans , and the like, the film features puppet-like characters illustrating a parable about a farmer who turns to industrial methods, only to think better of it and return to his earth- and animal-friendly ways of doing business. The whole thing is set to a Willie Nelson cover of Coldplay’s “The Scientist.” There’s nary a burrito in site in ...

Full article: http://ecopreneurist.com/2012/02/15/chipotle-uses-grammys...

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