16 Feb '12, 12am

Chipotle's Grammy Ad: Great Farming Practices, Or Just Great Filmmaking?: Chipotle also claims to be the the res...

Chipotle also claims to be the the restaurant industry's largest purveyor of "naturally raised meat", which it defines as receiving humane treatment and no hormones or antibiotics. Even during the years when Chipotle was majority-owned by fast food behemoth McDonald's (which began backing founder Steve Ells' business plan in 1998, allowing the chain's expansion beyond Colorado, and sold out only in 2006), Chipotle held firm that it would serve ethically produced meat whenever possible. Even the company's critics (more on them in a minute) agree that it does laudable work to better the existence of commercial livestock. Family farms are another cause that Chipotle champions, often through the work of its in-house charitable foundation, Cultivate . Last year, Chipotle released another short film, "Abandoned," addressing the plight of small-scale family farmers. (Like the new...

Full article: http://www.onearth.org/blog/chipotle-grammy-ad-factory-fa...

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