15 Feb '12, 7pm

Why Designing Goods for the Global Market Can Give a Green Boost

Why Designing Goods for the Global Market Can Give a Green Boost

My job requires that I often travel for work. Almost every time I arrive in a new place, I am astonished not just by what I find different, but by what seems familiar. The architecture, billboards, stores and restaurants, often remind me of something I'd find in Detroit, San Francisco, New York, or another part of the U.S. In many respects, the uniqueness of a place is found in its details -- a building might have a familiar structure, but the decorative trim makes it look ancient; a dish might be flavored with spices we'd find in our cupboard, but their combinations and proportions result in something completely new; billboards and magazines advertise recognizable brands, but the language and cadence of the tag lines make them feel local. I bring this up to not to reflect on travel, but to illustrate the idea that as the world becomes more globalized, goods and services t...

Full article: http://www.greenbiz.com/blog/2012/02/15/why-designing-goo...

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