15 Feb '12, 10am

Recyclebank Increases User Engagement Through Gaming Tools

Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, has selected Badgeville’s Behavior Platform and Social Fabric to add sophisticated gamification techniques and online social experiences to enhance the online experience for its members, while increasing user engagement. A pioneer in combining gaming mechanics with environmental good, Recyclebank has been recognized for using gamification to initiate changes in consumer behavior to help create a more sustainable future. Kris Duggan, CEO, Badgeville says, “It is rewarding to see the Badgeville Behavior Platform supporting one of the world’s leading social good programs to scale its gamification programs to motivate positive behavior.” Ecopreneurist interviewed Adena DeMonte, Director of Marketing at Badgeville : Gamification and Recycl...

Full article: http://ecopreneurist.com/2012/02/15/recyclebank-increases...

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