15 Feb '12, 5am

The Power of Mom | Care2 Healthy Living

The Power of Mom | Care2 Healthy Living

Who do mothers trust most when it comes to shopping for their families? Not company websites; not Facebook pages; and not their Twitter streams. It’s Mom’s tried and true circle of friends; it’s other moms and mom bloggers. Word-of-mouth, mother-to-mother, it seems moms believe mother really does know best . A study released by The 360PR MomSquad® reveals that after other mothers, moms prefer a brand’s website over Facebook pages and Twitter streams, although mothers everywhere are increasing their use of social media. A full 77 percent of mothers surveyed said that friends and family were their most trusted source when it comes to brands; 54 percent cited websites, and 44 percent look to social media . Mothers surveyed ranked value as the most important thing to consider when making a purchase. Seventy-five percent said they are using deal sites more often than they used ...

Full article: http://www.care2.com/greenliving/the-power-of-mom.html

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