14 Feb '12, 8pm

The Innovator's Challenge: Moving From Idea Networks to Action Networks

Andy Revkin’s recent post on Eben Bayer’s company Evocative, “A Young Green Innovator Turning Fungi into Jobs Muses on the Path to Breakthroughs,” tells the story of a young entrepreneur bringing his idea out of an entrepreneurship class, the Inventor’s Studio at Rensselaer Polytechnic Institute . It includes a great short essay by Eben on his experience at Davos, where he participated in a brainstorming session on saving the world and realized the limitations of really smart people thinking a lot. As Eben put it, the idea that came out that meeting is still in the Swiss mountains, shivering and cold, “pondering its own existence and cursing its casual creators.” Eben makes a great point about how brainstorming can and usually does go wrong. Bob Sutton and I once wrote about how brainstorming rarely produces the desired effect (more and better ideas) yet can still play a p...

Full article: http://dotearth.blogs.nytimes.com/2012/02/14/the-innovato...

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