14 Feb '12, 6pm

Green Supply Chain: Coca-Cola's Water Management Four Best Practices: By Bill Roth | February 14th, 2012 1 Comme...

However, water revenues are not high enough to offset the cost of capital for infrastructure repair. Water utility revenues are being constricted due to reduced sales — drought sparks consumer conservation. In addition, American water consumers are conditioned to low prices for water from decades of receiving low monthly bills. For example, the average American household consumes about 127,400 gallons of water during a year. Homeowners in Washington, DC, pay about $350 for that amount of water. In comparison, buying that same amount of water from a vendor in Guatemala City would cost more than $1,700. The American consumer’s expectation that water should be an inexpensive resource results in significant consumer resistance to utility proposals for higher water rates. The result is a high risk scenario of potential water supply shortage plus volatile price increases as wate...

Full article: http://www.triplepundit.com/2012/02/green-supply-chain-co...

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