14 Feb '12, 12pm

Market Experts Conclude Electric Cars Need Mass Appeal to Succeed: The poll didn't come out and specifically ask...

Market Experts Conclude Electric Cars Need Mass Appeal to Succeed: The poll didn't come out and specifically ask...

100 industry experts were polled by financial services firm Ernst & Young last week on what the electric vehicle market really needs, and somehow the answer coming out was: “The market needs an iCar.” Apple Does Not Make an Electric Car The poll didn’t come out and specifically ask the ghost of Steve Jobs to design and market an electric car , but one can’t help but think the idea wasn’t far from their minds. After all, Apple has demonstrated tremendous success, largely by hanging back until someone comes up with a product, and then figuring out how to put their own colors on it and make it look cool (an Apple OS is basically Linux with a pretty skin, for instance). The conclusion reached by the mass of industry experts was that the electric car industry needs to create an EV with “mass appeal.” This seems so incredibly straightforward that I’m really not sure why they nee...

Full article: http://cleantechnica.com/2012/02/14/market-experts-conclu...

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