14 Feb '12, 10am

Green Love is in the Air, Says Timberland Survey

Green Love is in the Air, Says Timberland Survey

30 percent of people are more attracted to those who are more aware of the impact the products they purchase have on the environment. This is where Timberland, an outdoor gear focused company, not surprisingly plugs their product, encouraging the unattached to “dress for success in eco-conscious gear” while leading readers to a link for their “Earth-conscious” Earthkeepers footwear and apparel . Regardless of whether the company’s intention with this survey and guide is to help the environment, help them sell more outdoor wares to that untapped environmental singles market, help eco-love flourish, or all of the above, Timberland’s advanced CSR efforts

Full article: http://www.triplepundit.com/2012/02/green-love-air-timber...

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