13 Feb '12, 11pm

Chipotle Promotes Sustainable Farming | Care2 Healthy Living

Chipotle Promotes Sustainable Farming | Care2 Healthy Living

One of the more surprising bits of television broadcasted during the Grammy Awards last night was not a hastily thrown together eulogy, nor was it some dance spectacle with religious and sexual overtones – it was an extra long commercial plainly advocating the practice of sustainable farming. Chipotle, the burrito dealing giant that introduced the suburbs to the concept of carnitas, decided to go big and bold with their first televised ad, and purchased themselves 2+ minutes of Grammy airtime to spin a little moral narrative about the pitfalls of industrial farming and the inherent virtues of small and sustainable farming, all sung to the tune of “The Scientist” by the grandfather of Farm-Aid, Willie Nelson (the song is actually a Coldplay cover that is done a great service by Mr. Nelson). The ad (or short film, depending on how much recognition you want to give it) is tit...

Full article: http://www.care2.com/greenliving/chipotle-opts-for-a-mess...

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