Greener (Brown) Toilet Paper and the Elusive Green Consumer

greenbiz.com 13 Feb '12, 5pm

Greener (Brown) Toilet Paper and the Elusive Green Consumer

I'd like to believe that we can shop our way to be a better world. It's unlikely. If our economy is going to become more just and sustainable, change will have to come from the top down, not from the bottom up. This roll of toilet paper helps explain why. Called Moka , this bathroom tissue comes from a company called Cascades, which is headquartered in Montreal. It's made from 100 percent recycled paper, and it has a lower carbon footprint than conventional toilet paper. Moka costs less to manufacture than ordinary white toilet paper and uses less bleach. And it works fine. Trust me -- the company sent me a sample roll. "It's beneficial for us, for consumers and for the environment," says Isabelle Faivre, US Marketing Director for Cascades. The trouble is, you can't buy Moka in a store. That's because Moka is being, er, rolled out exclusively in the away-from-home market. ...

Full article: http://www.greenbiz.com/blog/2012/02/13/greener-brown-toi...

Tweets

@NativeEnergy » 08 Mar '12, 4pm
Would you ever use “green” brown toilet paper? [link]
@Andrew_Barker » 23 Feb '12, 5am
GreenLiving: Greener (Brown) Toilet Paper & Elusive Green Consumer [link] Are you willing to use recycled paper in the loo?
@TRAYcreative » 20 Feb '12, 10pm
The search for the elusive green consumer and why a sustainable economy will need to be created from the top down... [link]
@thinkdisruptive » 20 Feb '12, 2am
Greener (Brown) Toilet Paper and the Elusive Green Consumer [link] We aren't that elusive if you let us know you exist
@adamanyc » 15 Feb '12, 3pm
The curious case of brown toilet paper: what it means that consumers aren't buying it, but companies are [link] @marcGunther
@InspiredShopper » 14 Feb '12, 9pm
RT @myearth360: Why brown toilet paper won't sell: the phenomenon of 'green hushing': [link] via @MarcGunther @greenbiztweets
@LivOutGreen » 14 Feb '12, 6pm
Great piece by @MarcGunther on brown toiletpaper, stubborn consumers and greenhushing: [link] | @GreenBiz
@kimmolinkama » 14 Feb '12, 5pm
Consumers aren't ready to accept off-color bathroom tissue: [link] <-- And we're all SO green, aren't we? (tks @MarcGunther )
@GreenRaceGuru » 14 Feb '12, 3pm
Human nature trumps best intentions? Greener (Brown) Toilet Paper and the Elusive Green Consumer | [link] [link]
@VisionaryValues » 13 Feb '12, 9pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer | [link] [link]
@fiercefern » 13 Feb '12, 9pm
Easier to change the product than change the consumer | Greener (Brown) Toilet Paper and the Elusive Green Consumer [link]
@ValuesDriven » 13 Feb '12, 7pm
Flush with pride: Greener (Brown) Toilet Paper. #Starbucks supplier moves into the TP biz for offices. @MarcGunther [link]
@AndreaLearned » 13 Feb '12, 6pm
MT @makower: (Brown) TP & the Elusive Green Consumer @MarcGunther [link] | Consumers not evolving at pace we'd hoped
@GoBizLouis » 13 Feb '12, 6pm
RT @GreenBiz: Greener (Brown) Toilet Paper and the Elusive Green Consumer [link]
@kumarvenkat » 13 Feb '12, 6pm
The elusive green consumer. No surprises there... [link]
@makower » 13 Feb '12, 6pm
Flush with pride: Greener (Brown) Toilet Paper and the Elusive Green Consumer @marcgunther [link]
@ToyotaEquipment » 13 Feb '12, 5pm
Via @GreenBizTweets Greener (Brown) Toilet Paper and the Elusive Green Consumer [link] #business #eco
@GreenEnergyNews » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer: The case of a 100 percent post-consumer recy... [link] #green
@LexysMedia » 13 Feb '12, 5pm
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@opean » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer: The case of a 100 percent post-consumer recycled co... [link]
@fibergeneration » 14 Feb '12, 1am
Greener (Brown) Toilet Paper and the Elusive Green Consumer [link]
@elizahleigh » 13 Feb '12, 6pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer [link]
@benzark » 13 Feb '12, 6pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer [link]
@homenewsDOTco » 13 Feb '12, 6pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer: The case of a 100 percent post-consumer recycled co... [link]
@MrEcolonomic » 13 Feb '12, 6pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer [link]
@TOgreenhouse » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer: The case of a 100 percent post-consumer recycled co... [link]
@sfeldman0 » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer: The case of a 100 percent post-consumer recycled co... [link]
@TOgreenhouse » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer: The case of a 100 percent post-consumer recycled co... [link]
@greenmarketing1 » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer [link]
@enviroBYTES » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer: The case of a 100 percent post-consumer recycled co... [link]
@GreenerDesign » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer [link]
@Streamer » 13 Feb '12, 5pm
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@enviroBYTES » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer: The case of a 100 percent post-consumer recycled co... [link]
@GreenBiz » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer [link]
@cleandurt » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer [link]
@PacificSteamCC » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer: The case of a 100 percent post-consumer recycled co... [link]
@3blnow » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer: The case of a 100 percent post-consumer recycled co... [link]
@b2engt » 13 Feb '12, 5pm
Greener (Brown) Toilet Paper and the Elusive Green Consumer [link]