13 Feb '12, 5pm

Chipotle Airs Anti-Factory Farm Ad During Grammy Awards. What does this mean for Sustainable Business?

Chipotle Airs Anti-Factory Farm Ad During Grammy Awards. What does this mean for Sustainable Business?

Last night, during the 2012 Grammy Awards, Chipotle aired their great music video/commercial featuring Willie Nelson covering Coldplay , which illustrates some of the problems with factory farming. I wrote about this ad back in September when it first came out and I was impressed with both the production process (see the great "making of" video posted here ) and that a major restaurant chain was making such a strong statement about our food system and what it does to animals and farmers. Because of its longer-than-average length, I knew it wouldn't likely be airing on television, so it was a pleasant surprise to hear that it aired last night and caused quite a reaction among first time viewers. Chris Tackett /Screen capture The tweets above are just a small sampling of the many reactions I saw right after the commercial aired. At two minutes long, it was a big ad spend for...

Full article: http://www.treehugger.com/corporate-responsibility/chipot...

Tweets

If you missed it, here is the beautiful anti-factory faming ad that ran during the #Grammys #Chipotle

If you missed it, here is the beautiful anti-fa...

ecorazzi.com 13 Feb '12, 2am

“Most TV ads run 15 seconds, 30 seconds or 60 seconds, but Chipotle decided to buck the tradition by running the full vers...

Chipotle Promotes Sustainable Farming | Care2 Healthy Living

Chipotle Promotes Sustainable Farming | Care2 H...

care2.com 13 Feb '12, 11pm

One of the more surprising bits of television broadcasted during the Grammy Awards last night was not a hastily thrown tog...

If you liked this #Chipotle ad with Willie Nels...

treehugger.com 13 Feb '12, 2am

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the s...

Congrats Adele for taking away 6 Grammy Awards!!

Congrats Adele for taking away 6 Grammy Awards!!

superadrianme.com 13 Feb '12, 11am

13 February 2012, New York – 23 year-old Adele was honoured with six Grammy Awards at the recent Grammy Awards held at Sta...

Animated Short Film from Chipotle & Willie Nels...

treehugger.com 13 Feb '12, 3am

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the s...

Music & Fashion Winners at the 54th Grammy Awards

Music & Fashion Winners at the 54th Grammy Awards

thelifeofluxury.com 13 Feb '12, 7am

As the 54th Grammy Awards comes to an end, we will remember this music award show for many things. From the opening rockin...

Chipotle's Grammy Ad: Great Farming Practices, ...

onearth.org 16 Feb '12, 12am

Chipotle also claims to be the the restaurant industry's largest purveyor of "naturally raised meat", which it defines as ...

Even Fox News likes this anti-factory-farm ad v...

grist.org 13 Feb '12, 7pm

This adorable/emotional Chipotle ad, featuring Willie Nelson justifying Coldplay’s existence, has been knocking around the...

bloglovin awards 2012

bloglovin awards 2012

fashiontoast.com 13 Feb '12, 6am

I just got back from the Bloglovin Awards at the Edison Hotel – thank you thank you thank you for voting for me again this...

A new week! The 54th GRAMMY's commercial of Guc...

gucci.com 12 Feb '12, 6pm

For online purchases, Gucci will accept merchandise in its original condition for a full refund/exchange when accompanied ...

Chipotle’s Anti-Factory-Farm Ad Captures Hearts...

triplepundit.com 17 Feb '12, 11am

Is it possible that the trend toward more sustainably and humanely produced meat has finally entered the main stream? Chip...

Blog #BeautifulNara updated: Adele Dan Foo Fighters Menang Besar Di Grammy Awards ke-54 #blogs #fb

Blog #BeautifulNara updated: Adele Dan Foo Figh...

beautifulnara.com 14 Feb '12, 1am

Acara penghargaan terunggul bagi pengkarya muzik, Grammy Awards ke-54 baru saja berlangsung di Staples Center, Los Angeles...

Lil' Wayne Debuts Fall 2012 adidas Originals JS Teddy Bears at Grammy Awards | Sole Collector @adidasOriginals

Lil' Wayne Debuts Fall 2012 adidas Originals JS...

solecollector.com 14 Feb '12, 5am

A portion of last night's 54th Grammy Awards telecast focused on the current dance music scene and its influence on pop cu...

Chipotle Uses Grammys To Draw Attention to Sust...

ecopreneurist.com 16 Feb '12, 2am

There are several unusual things about this commercial, which we’ve posted above for your viewing pleasure. First, it’s ab...

Sony Music mnang bsar di 54th Annual GRAMMY Awards. CONGRATS @SonyMusicMY . DETAILS: love u @OfficialAdele

Sony Music mnang bsar di 54th Annual GRAMMY Awa...

budiey.com 15 Feb '12, 3am

Sony Music artists representing virtually every genre of music from across the company’s labels were recognized for their ...