13 Feb '12, 1pm

Memo to the CEO: 4 Strategies for the Intersection of Policy & Business

Memo to the CEO: 4 Strategies for the Intersection of Policy & Business

Editor's note: This is the first in a four-part series on navigating the policy world while driving your business toward success. Approaching your policy agenda from a business point of view -- and vice versa -- can improve your company's environmental innovation and effectiveness. Think about it: Smart environmental innovation uses insights and tools from the business, government and non-profit sectors, and policy weaves through all three. Based on our experience working at the intersection of business and policy we've put together four key principles that we think can help you and your team be effective: 1. Remember that policy is about revenue and growth, not just defense; 2. Pursue a policy agenda with a team that has balanced knowledge across business, innovation and policy; 3. Apply marketing best practices to policy; 4. Choose wisely when identifying partners on pol...

Full article: http://www.greenbiz.com/blog/2012/02/13/memo-ceo-4-strate...

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