13 Feb '12, 12pm

Don’t hate the player: How fun and games can encourage sustainable choices

Don’t hate the player: How fun and games can encourage sustainable choices

As communications guru Andy Goodman points out in his “free-range thinking” column [PDF] this month, most of us opt for the escalator instead of the stairway. Highway speed trap cameras do little to reduce speeding. And handy garbage cans in public places haven’t stopped littering. So, it seems guilt trips and even real penalties don’t always do the trick. But what if we make it more fun to do the right thing? That’s what Volkswagen challenged local thinkers to do in Stockholm. Their contest, The Fun Theory , resulted in a bunch of clever ways to make games out of healthier, safer, or more environmentally friendly choices — many with great success. Here’s one to combat escalator laziness: In a subway station, a staircase was converted into a piano keyboard. As commuters walked up and down the steps, each stair played a corresponding note. At first, a few adventurous indivi...

Full article: http://grist.org/living/dont-hate-the-player-how-fun-and-...

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grist.org 13 Feb '12, 3pm

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Yet more proof that Asia Pulp and Paper's green claims don’t stack up | Greenpeace UK #deforestation #orangutans

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greenpeace.org.uk 16 Feb '12, 2pm

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