13 Feb '12, 1am

Could an "iCar" boot up the electric vehicle market?

Automakers need to learn a lesson from the world of consumer electronics and create an "iCar" with mass customer appeal if electric cars are to truly take off. That is the view of around 100 industry experts polled by financial services firm Ernst & Young on the global challenges and opportunities facing today's electric vehicle (EV) market. FURTHER READING Europcar charges up Nissan LEAF in London and Paris Need a recharging point now? You're just a click away In a report published last week, the participants in Beijing, Detroit and Bonn recognise EVs are "moving into the fast lane", driving alliances between manufacturers and utilities, the rollout of recharging networks, and the creation of a dedicated supply chain. In addition, high volume models such as the Nissan LEAF and Chevrolet Volt are already on the roads, while manufacturers have a pipeline of nearly 30 announ...

Full article: http://www.businessgreen.com/bg/news/2145507/-icar-boot-e...

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