12 Feb '12, 4pm

New York Fashion Week: Tibi Goes Green Backstage with Aveda

New York Fashion Week: Tibi Goes Green Backstage with Aveda

Since 2008, Aveda's Catwalks for Water has centered around the same four pillars: replace bottled water with New York City tap water, which eliminates up to 300 water plastic water bottles per show, and provide reusable liter-sized aluminum water bottles backstage; work with designers who will eliminate the use of fur in their collections--though there has never been an instance when a designer excluded fur to align themselves with Aveda; serve organic and locally-sourced foods; and print all program and show invitations on at least 20% post-consumer recycled paper, which is fast becoming moot since most designers email all of their invitations.

Full article: http://www.treehugger.com/sustainable-fashion/new-york-fa...

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