12 Feb '12, 3pm

The elusive green consumer

The elusive green consumer

The elusive green consumer February 12, 2012 I’d like to believe that we can shop our way to be a better world. It’s unlikely. If our economy is going to become more just and sustainable, change will have to come from the top down, not from the bottom up. This roll of toilet paper helps explain why. Called Moka , this bathroom tissue comes from a company called Cascades, which is headquartered in Montreal. It’s made from 100% recycled paper, and it has a lower carbon footprint than conventional toilet paper. Moka costs less to manufacture than ordinary white toilet paper and uses less bleach. And it works fine. Trust me–the company sent me a sample roll. “It’s beneficial for us, for consumers and for the environment,” says Isabelle Faivre, US Marketing Director for Cascades. The trouble is, you can’t buy Moka in a store. That’s because Moka is being, er, rolled out exclusi...

Full article: http://www.marcgunther.com/2012/02/12/the-elusive-green-c...

Tweets

Greener (Brown) Toilet Paper and the Elusive Green Consumer

Greener (Brown) Toilet Paper and the Elusive Gr...

greenbiz.com 13 Feb '12, 5pm

I'd like to believe that we can shop our way to be a better world. It's unlikely. If our economy is going to become more j...

Just in time for Valentine's Day - how green is...

sierraclub.org 12 Feb '12, 9pm

Love is in the air! Or, is that global warming? Either way, this quiz will help you find ways to spread your love and shri...

How Businesses Can Go Green: But, as we explore...

care2.com 12 Feb '12, 11pm

Businesses around the world and across the U.S. are coming to realize that many of the steps they’re taking to reduce thei...

Chic Sustainability Watch: Trends, Projects & People – Chickens and Urban

Chic Sustainability Watch: Trends, Projects & P...

greenroofs.com 13 Feb '12, 10pm

For our inaugural column, I’ve decided to focus on two trends that score high marks on the chic sustainability front – chi...

How Businesses are Going Green and Saving Money...

care2.com 13 Feb '12, 2am

Businesses around the world and across the U.S. are coming to realize that many of the steps they’re taking to reduce thei...

Nike to Fund #Green Start-Ups $NKE

Nike to Fund #Green Start-Ups $NKE

solarfeeds.com 12 Feb '12, 8am

Nike to Fund Green Start-Ups $NKE Tweet Nike announced this week that it’s launching a venture capital arm called the Sust...

Yummy coffee news: Health Benefits Of Green Tea...

blogaboutcoffee.net 12 Feb '12, 4am

The benefits of green tea is on the mind of every would be tea drinker. An Eastern legend with powerful impact, green tea ...

Is The 2012 BMW ActiveHybrid 5 Really Green, Or...

greencarreports.com 13 Feb '12, 2pm

The problem here is people look at the gas mileage of a Prius and they instantly set their expectations to high. You hear ...

Green Homes Currently a $17 B Market

Green Homes Currently a $17 B Market

jetsongreen.com 13 Feb '12, 8am

Green homes comprised 17%, or $17 billion, of the overall residential construction market in 2011, according to new findin...

Look for the Green Good Housekeeping Seal on Ho...

thedailygreen.com 11 Feb '12, 4pm

was introduced in 2009 with the goal of testing the green marketing claims of the many supposedly eco-friendly products on...

Green News Roundup: Monday, February 13th, 2012

gas2.org 13 Feb '12, 2pm

It’s the day before Valentine’s Day, so make sure you’ve gotten some sweets for your sweetie (or for you single people, yo...

Green Homes to Grow 5-Fold by 2016: Filed under: Energy News

Green Homes to Grow 5-Fold by 2016: Filed under...

cleantechnica.com 13 Feb '12, 3pm

This post was originally published on Climate Progress and has been reposted with permission. With the construction indust...

Consumer Convention: CoffeeCON 2012

Consumer Convention: CoffeeCON 2012

sprudge.com 19 Feb '12, 6am

George Howell, Tasting – Two hours with George Howell! Or is it three? Is this any way to spend a day? If you’re into high...

6 eco-woes and 6 green balms for 2012 | Going Green | The Earth Times via @earthtimes

6 eco-woes and 6 green balms for 2012 | Going G...

earthtimes.org 13 Feb '12, 4pm

ENVIRONMENTAL ISSUES & NEWS >> GOING GREEN >> Tweet 6 eco-woes and 6 green balms for 2012 By Martin Leggett - 13 Feb 2012 ...