12 Feb '12, 3pm

The 3 A's to creating a sustainability strategy - #CSR #Strategy #Unilever #IBM #DOW

Sustainability strategising is all very well, but it needs to be properly focused, argues Peter Knight If the economy smiles kindly on America this year, expect a rash of sustainability strategies as more companies engage with the issue. This is potentially good news, but the problem is that what poses as strategy is often nothing more than sloganeering. This is because strategy is much like love: a word widely used to create cathedrals of confusion. A so-called sustainability strategy could be as follows. An operational strategy that ensures your business contributes to sustainable development. This should be the real thing. A marketing strategy to communicate your sustainability efforts to a mass audience. Slogans are important here, like Ecomagination and Smarter Planet. A stakeholder communications strategy – a plan to ensure influencers (eg NGOs, investors, raters/ran...

Full article: http://www.ethicalcorp.com/governance-regulation/letter-a...

Tweets

Nvidia expected to benefit from new HTC strategy

digitimes.com 10 Feb '12, 9pm

Nvidia expected to benefit from new HTC strategy Monica Chen, Taipei; Joseph Tsai, DIGITIMES [Thursday 9 February 2012] As...

Nvidia expected to benefit from new HTC strateg...

digitimes.com 09 Feb '12, 3am

Nvidia expected to benefit from new HTC strategy Monica Chen, Taipei; Joseph Tsai, DIGITIMES [Thursday 9 February 2012] As...

How to Create an Effective Google+ SEO Content Strategy

How to Create an Effective Google+ SEO Content ...

searchenginejournal.com 06 Feb '12, 2pm

Create a content schedule – You don’t have to write a full blown article each time you post…but you should schedule one in...

How Do Two Sustainability Departments Become One?

How Do Two Sustainability Departments Become One?

greenbiz.com 08 Feb '12, 1pm

It is often said that internal initiatives and programs are often the first to come under the axe in a merger. Diversity a...

Online Newsrooms: A Necessity for Search and Social Content Strategy

Online Newsrooms: A Necessity for Search and So...

searchenginewatch.com 09 Feb '12, 2pm

DO create flow, frequency and quality . Create a steady flow of legitimate news stories (not just press releases) as well ...

High frequency focus for microelectronics: MICROELECTRONICS companies will continue to focus development on high...

High frequency focus for microelectronics: MICR...

electronicsnews.com.au 13 Feb '12, 5am

MICROELECTRONICS companies will continue to focus development on high performance, high frequency applications in defence,...

#Sustainability standard

#Sustainability standard

golfcourseindustry.com 11 Feb '12, 4am

The word “sustainability” gets used frequently in our new “green” world. Given that there has only been a handful of new g...

Putting #sustainability into practice

Putting #sustainability into practice

ukgbc.org 10 Feb '12, 9am

Most people would prefer to live and work in sustainable buildings given the choice, yet not every new building is designe...

YouTube Shifts Its Strategy To Channels - The Reel Web Episode 25

YouTube Shifts Its Strategy To Channels - The R...

reelseo.com 06 Feb '12, 7pm

YouTube Shifts Its Strategy To Channels - The Reel Web Episode 25 Tim Schmoyer | Posted 2 hours ago | Replies &laquo RWD |...

Rhino Dies During Demo of New Anti-Poaching Strategy

Rhino Dies During Demo of New Anti-Poaching Str...

treehugger.com 13 Feb '12, 5am

With 2012 already on track to be among the worst years for rhino poaching in Africa , conservationists have stepped-up the...

This sales letter is hysterical... And...

seomoz.org 12 Feb '12, 2am

This is my complaint about Ms. Nevishnikovstoyolavich (generated by Scott Pakin's automatic complaint-letter generator ): ...

The Next Smart Sustainability Idea: A Net Positive Impact Business

The Next Smart Sustainability Idea: A Net Posit...

greenbiz.com 09 Feb '12, 1pm

What if two guys got up in front of a room full of people and announced that they are developing green products, but they ...

Why Strong Leadership is the Most Important Sustainability Tool

Why Strong Leadership is the Most Important Sus...

greenbiz.com 12 Feb '12, 10am

Nature of Business radio, created and hosted by Chrissy Coughlin, is a weekly show on business and environment. My intervi...

Strategic alliance for commercialization of #cellulosic #ethanol technology in Latin America

Strategic alliance for commercialization of #ce...

greencarcongress.com 06 Feb '12, 10am

Sermatec Zanini and GeoSynFuels form strategic alliance for commercialization of cellulosic ethanol technology in Latin Am...