12 Feb '12, 10am

Why Strong Leadership is the Most Important Sustainability Tool

Why Strong Leadership is the Most Important Sustainability Tool

Nature of Business radio, created and hosted by Chrissy Coughlin, is a weekly show on business and environment. My interview with Michael Beer was a very rich one, indeed. Our conversation revolved around his latest book, Higher Ambition: How Great Leaders Create Economic and Social Value . Major takeaway: Higher Ambition is not easy. While there is certainly no magic pill, when done right, this type of leadership, that effectively repurposes business, reaps benefits well beyond the financials. The 36 CEOs interviewed in Michael's book exhibit this type of leadership by engaging employees, embracing diversity, building valuable relationships, inspiring managers, and defining (in many cases redefining) what the company actually stands for. To these leaders it is the right thing to do, but the reality is that if they want their companies to be around in the long run, they fu...

Full article: http://www.greenbiz.com/blog/2012/02/12/why-strong-leader...

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