11 Feb '12, 4pm

Paul King: the challenge of retrofitting Blighty | Green Futures Magazine (via Instapaper)

Paul King: the challenge of retrofitting Blighty | Green Futures Magazine (via Instapaper)

The UK has anything but a uniform housing stock, says the Chief Executive of UK Green Building Council . How can we get people to embrace energy efficiency? Marketing is a huge challenge, because efficiency has to be communicated differently to different audiences. There’s an amazing diversity of players, from those actually managing the financial mechanisms and services, to high street retailers, housing associations, contractors, energy companies… Then there are householders: we mustn’t assume a one-size fits all message for them, either. Some are motivated by future-proofing themselves against energy price rises; some think it’s smart and attractive to green their home; others won’t find it very interesting at all. Then there’s the question of who to trust. It will help to have registered providers, like the Corgi gas installers, so that you know you’re dealing with som...

Full article: http://www.forumforthefuture.org/greenfutures/articles/pa...

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