10 Feb '12, 3pm

5 ways to make public transit awesome

Public transportation is a great example of almost no design whatsoever. I mean, it’s been designed to fail. And we know it’s going to fail. We design it as a big loser, and then everyone around the table is absolutely shocked every year that it lost. Instead of saying, What if we actually designed it to beat those guys? If we designed the experience of public transit so compellingly that it was better to do that than drive, people would do that. But we don’t even try. . . . I was in my car with my wife one day in February in Toronto, and we drove up next to a bus shelter, which is a glass box, the same as what they use in Los Angeles. Now, already, if you’re using the same technology in Toronto in February as they’re using in Los Angeles, we’ve got a problem, because it’s minus-forty. And there was a woman in the bus shelter, huddled against the cold. And I said, “Look, I...

Full article: http://www.mnn.com/green-tech/transportation/blogs/5-ways...

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