09 Feb '12, 1pm

The Next Smart Sustainability Idea: A Net Positive Impact Business

The Next Smart Sustainability Idea: A Net Positive Impact Business

What if two guys got up in front of a room full of people and announced that they are developing green products, but they won't ever call them green? What if someone told you that they are able to transition developing countries into the low-carbon green economy, by just changing how they make batteries, or that it is possible to be more profitable by using fewer resources and telling customers to consume less? Well, those are just some examples of what I heard at the GreenBiz Forum in San Francisco last week, so maybe what I suggest as the next smart sustainability idea isn't so crazy. Companies can build leadership, competitive advantage and performance by adopting a Net Positive Impact (NPI) target that combines state-of-the-art avoidance, mitigation and conservation actions that ultimately support healthy, sustainable economies; promote human welfare; and protect the n...

Full article: http://www.greenbiz.com/blog/2012/02/09/next-smart-sustai...

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