08 Feb '12, 3pm

Grad Students Design an 'EcoFridge' That Uses 40% Less Energy

Grad Students Design an 'EcoFridge' That Uses 40% Less Energy

Imagine an environmentally friendly household refrigerator that's affordable and helps break people's energy-wasting habits when they use the appliance. That's what team of UC Berkeley grad students in engineering and industrial design students from the Universidad Nacional Autónoma de México envisioned when they were asked by appliance manufacturer Mabe to develop a cost competitive 'fridge that is kinder to the environment than others available to consumers in Mexico. For the Cal students, the challenge was their assignment for a new product development class. They made it their goal to achieve the greatest reduction possible in environmental impacts without upsetting consumers' perceptions of how a refrigerator should look or radically altering how people use it. "We didn't want to make something that they didn't recognize," said Daniel Talancon, part of the Berkeley te...

Full article: http://www.greenbiz.com/blog/2012/02/08/grad-students-des...

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