07 Feb '12, 6pm

Why Environmentalists Should Think Like Pro Athletes

Why Environmentalists Should Think Like Pro Athletes

In a world facing unbelievably daunting challenges, with potentially catastrophic consequences, it can be easy to lose heart and view the task ahead of us as hopeless. I suspect this is why so many environmentalists learn to focus on individual action instead of collective success —because we know we can shape our own lives, but the idea of shifting society just seems too intimidating to contemplate. But rather than shying away from engagement, or under-emphasizing the dangers we face for fear of scaring people away, the green movement would do better to grasp the nettle with both hands, but do so in a manner that is conducive to promoting Flow. So that means identifying specific, achievable targets. It means heightening our sense of participation by paying close attention to feedback mechanisms and metrics for success. And it means acting with a strategic sense of coordin...

Full article: http://www.treehugger.com/culture/why-environmentalists-s...

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shows that we are more powerful than we think

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A must see

arduino.cc 18 Feb '12, 5am

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