06 Feb '12, 10am

What happened? Only 22% of US managers believe investing in communities will help their business #CSR

What happened? Only 22% of US managers believe investing in communities will help their business #CSR

Has the economic pressure really had that extreme an impact? I remember just a few years ago that managers believed that doing good for their communities was critical to their business and their reputations. Over the 15 years I consulted to Cisco, I heard President (then Chairman) John Morgridge say over and over, “We do well by doing good” and prove it with network training programs for poor students that expanded Cisco’s industry and customer base. Even today, Cisco is highly rated by CSRHub for its corporate citizenship. In 2008, an Economist study showed that over half of its executive readers linked good deeds to increases in their brand value and over 40 percent believed that corporate social responsibility (CSR) led to decisions that were better for business in the long-term. As recently as 2009, a study by the IBM Institute for Business Value found that 60 percent ...

Full article: http://www.triplepundit.com/2012/02/harvard-business-scho...

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Today: Reduce cost of doing business

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