06 Feb '12, 3am

Super Bowl Ad Goes Silent for Ocean Conservation (Video)

This year, some football fans (and their accommodating loved ones) may have found the Super Bowl Sunday's most dramatic moment wasn't part of the game at all. Amid the clamor that is most television advertisements for the Big Game, a commercial from SeaWeb had something a little different to offer -- 5 seconds of sobering silence. Partnering with NBC Bay Area , the non-profit ocean conservation group were successful in passing on a powerful message to viewers of the Super Bowl pre-game show on the West Coast. In the 30-second SeaWeb advert, eloquently presenting scenes of iconic, yet imperiled marine life before fading to a black screen, director Bob Talbot wants viewers to imagine a life without oceans. The idea is to let the ocean speak for itself. When you are out there every day, or even just a few days, of your life, you can’t help but want to wrap your arms around th...

Full article: http://www.treehugger.com/ocean-conservation/somber-super...

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