05 Feb '12, 7am

Silent Super Bowl Ad Will Highlight Unhealthy Oceans | Care2 Causes

Silent Super Bowl Ad Will Highlight Unhealthy Oceans | Care2 Causes

Are you planning to watch the Super Bowl ? Each year, millions of football fans gather in bars and living rooms to cheer on their favorite candidate for the NFL’s ultimate championship. Secretly, lots of those viewers are more interested in the new and breathtakingly expensive ads that air during the precious few commercial breaks. Most of the ads are purchased by beer companies, Go Daddy , and soft drink makers. They’re loud, feature over-the-top special effects, and often scantily-clad women . But this year, some viewers will be treated to a rare moment of peace and quiet among this corporate cacophony. SeaWeb has partnered with NBC Bay Area to run a commercial during the local broadcast of the Super Bowl pre-game show, in hopes of making the plight of the oceans meaningful to an audience more concerned with touchdowns than sea turtles. The commercial is designed to shoc...

Full article: http://www.care2.com/causes/silent-super-bowl-ad-will-hig...

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