03 Feb '12, 12pm

The 4 Big Mistakes We Made in Launching Our Green Business

The 4 Big Mistakes We Made in Launching Our Green Business

This month we are celebrating the fifth anniversary of launching our green packaging company . There were many times, especially in the first year or two when my wife/partner Lenora and I were not sure we would ever make it this far and questioned the decision we made of quitting two lucrative jobs we were extremely good at to become inexperienced entrepreneurs. (Please note, we made that decision before we and most of the country realized the country was on the brink of an economic meltdown....) Yet we have survived five of the toughest economic years our country has ever seen, a softening of the green market and mostly some very bad, rookie business owner decisions we made. Keep in mind, in February of 2007 my wife and I had nearly 40 years of combined packaging industry experience, which included many managerial positions but neither of us had ever owned and operated ou...

Full article: http://www.greenbiz.com/blog/2012/02/03/4-big-mistakes-we...

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