29 Apr '14, 8pm

Greenpeace International praises Apple on environmental leadership

Apple not only recognizes unequivocally that climate change is a real problem, but also that companies like it can help be a part of the solution by powering their operations with modern, renewable forms of energy. [...] Far from hiding its environmental goals in the back of an investor report, Apple’s very public Earth Day announcement has already reached millions of people worldwide. Apple is now selling environmentalism to the mass market, underpinned by strong commitments to renewable energy, toxic-free production and recycling. Many companies practice greenwashing, making glitzy green ads about token projects, while doing little to clean up the environmental footprint of their core business. Apple has put its money where its mouth is: Greenpeace’s report, “Clicking Clean ,” found that the company’s embrace of renewable energy is genuine, and is leading the technology ...

Full article: http://www.treehugger.com/corporate-responsibility/greenp...

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