29 Apr '14, 11am

How She Leads: H&M's Helena Helmersson #GrnBz via @GreenBiz

How She Leads: H&M's Helena Helmersson #GrnBz via @GreenBiz

The role of Chief Sustainability Officer is not usually seen as a power position within corporate hierarchies. That’s why I nearly fell off my chair when I read that Helena Helmersson, head of sustainability for Swedish global clothing & retail giant H&M, was named the most powerful person in business in Sweden for 2014 by that nation’s leading business magazine. Helena "is in charge of the most important question for the future, in the [Swedish] stock market's largest company," the article noted. That citation was good news for sustainability generally. But the editors were not simply recognizing Helena for her organizational role, or for the size of the company where she exercises it. They noted that Helena "also sits on power that reaches far outside the limited boundaries of business." In other words, she is perceived as a leadership force within society at large. I wa...

Full article: http://www.greenbiz.com/blog/2014/04/29/hms-helena-helmer...

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