29 Apr '14, 9am

Can Fast Fashion Really be Sustainable? via @triplepundit

Can Fast Fashion Really be Sustainable? via @triplepundit

Finally, let’s not forget the cultural impact fast fashion has on consumers – it has promoted the trend of disposable fashion, where customers buy items and because they’re so cheap they use them just once or twice before discarding them. This is not always the case – I’m writing this article wearing my beloved Zara shirt that I bought in 2004. Still, reading that a research by the American Apparel and Footwear associations found that “Americans annually purchase an average of eight pairs of shoes and 68 pieces of clothing,” I get the feeling that my Zara shirt is the exception, not the rule.

Full article: http://www.triplepundit.com/2014/04/can-fast-fashion-real...

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