01 Feb '12, 5pm

Why Google Invests in Clean Energy

Why Google Invests in Clean Energy

Last year, Google invested more than $915 million in clean energy projects -- solar, wind and transmission. That's a lot of money, even for Google, which had $38 billion in revenues in 2011. The investments don't appear to be core to the company's mission of organizing information, and they have attracted criticism , as well as some careless reporting , implying that the Internet giant is exiting the alternative energy business. Does Google have an energy policy? Does it need one? To find out, I recently went to see Rick Needham, Google's director of green business operations, at the company's fabled headquarters (well, fabled for a 13-year-old company, anyway) in Mountain View, CA. I came away not merely persuaded that Google's energy investments make sense, but thinking that other companies that consume lots of electricity and have a pile of cash on their balance sheets ...

Full article: http://www.greenbiz.com/blog/2012/02/01/why-google-invest...

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