31 Jan '12, 3pm

When did vegetarianism become passe?

When did vegetarianism become passe?

Out of fashion and proud of it. (Photo by KayVee.INC) It used to be that when I told a fellow progressive I’m a vegetarian, I would get one of three reactions: (1) an enthusiastic “me too!,” (2) a slightly guilty admission of falling off the veg wagon, or (3) a voracious defense of the glories of steak. These days, there’s another increasingly common reaction: People look at me with a mix of pity and confusion, like I’m some holdover from the ’90s wearing a baby-doll dress with chunky shoes and babbling on about No Doubt. I can see what they’re thinking: “You’re still a vegetarian?” At some point over the past few years, vegetarianism went wholly out of style. Now sustainable meat is all the rage. “Rock star ” butchers proffer grass-fed beef, artisanal sausage, and heritage-breed chickens whose provenance can be traced back to conception on an idyllic rolling hillside . “M...

Full article: http://grist.org/sustainable-food/when-did-vegetarianism-...

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