30 Jan '12, 11am

7 Trends That Will Shape Sustainable Consumption in 2012

7 Trends That Will Shape Sustainable Consumption in 2012

Bemporad mentioned it on the first trend, but I thought it should get a separate mention. Co-creation will continue to grow in 2012, as companies understand the value of collaboration with consumers in the idea generation phase, while consumers are happy to engage with companies on the design level and not just on the consumption level. The latest FutureScapes project , which was created by Sony and Forum for the Future, provides such an example with the public asked to explore the opportunities and challenges of life in 2025, and to consider the potential contribution that technology and entertainment can make in shaping a better, more sustainable future.

Full article: http://www.triplepundit.com/2012/01/7-trends-will-shape-s...

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