29 Jan '12, 10am

How to Grow a Grassroots Green Team

If you’re a business owner or manager, send an email to all of your staffers calling for volunteers to form a green team. Here’s the logic: Those who respond care about pitching in and getting involved; those who don’t, don’t. As a business owner or manager, you need to respect that choice. Management and marketing studies show that participation on a green team can’t be a have-to sort of thing. Forcing people to take part on a green team against their will hinders progress. Green teams are self-organized. The folks on the team don’t mind learning about sustainable practices on their own or know a little about them already and are happy to bring this knowledge to work. Those are the kind of people you want on the green team: people who know and care.

Full article: http://www.triplepundit.com/2012/01/grow-grassroots-green...

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