24 Jan '12, 5pm

Opower Channels Home Efficiency Through Home Depot

Opower Channels Home Efficiency Through Home Depot

Opower , the startup that’s driving utility residential customers to shave energy use with targeted reports sent via web, email, text and the U.S. mail, has taken the next logical step in monetizing the process: pitching energy retrofits and rebates from big-box retailers. That’s the gist of the Opower Marketplace product launched Tuesday, which promises to use its home-by-home energy data to match the right retailer products or services -- and the right utility rebates or incentives -- to individual customers. The Arlington, Va.-based startup has named Home Depot as its first customer, and expects to add more retailers in the future. Getting big-box stores engaged in pushing home energy efficiency products will be critical to pushing the field beyond pilot projects, though the economics of in-home energy saving technology are still daunting. Opower’s light-touch, low-cost...

Full article: http://www.greentechmedia.com/articles/read/Opower-Channe...

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