McDonald’s discovers social media can backfire when people hate you

McDonald’s discovers social media can backfire when people hate you | Grist

grist.org 24 Jan '12, 4pm

McDonald’s discovers social media can backfire when people hate you

See, no matter what some social media guru told you, Twitter is not just a marketing amplification engine. It’s a bunch of people, sharing things they think are worth sharing. Trying to start a McDonald’s appreciation hashtag is like the smelly, creepy kid running a write-in campaign for Prom King — not gonna work, and probably gonna backfire. People don’t start liking you just because you suggest a way to express their admiration.

Full article: http://grist.org/list/mcdonalds-discovers-social-media-ca...

Tweets

@acressfarms » 16 Mar '12, 7pm
McDonalds discovered hashtags can backfire when people hate you, #shamrocking their way to FAIL SAUCE [link] #mcdstories
@LauraAMolinari » 04 Mar '12, 9pm
Why social media and McDonald's cannot be friends. Not surprised... [link]
@dennisatkinsone » 22 Feb '12, 10pm
OK,fine, have it your way !! McDonald’s discovers social media can backfire when people hate you: [link] via @grist
@Cocoxochitl » 22 Feb '12, 2am
.@SquashBlossom Ummm @mcdonalds? [link] #reclaimfood
@WitteHoed » 21 Feb '12, 12pm
Not loving it! Eigen hashtag #McDStories nog steeds tegen #McDonalds gebruikt >> [link] https://t.co/ILD8ZRzD
@karengifford » 17 Feb '12, 3pm
RT @ejtindc: Lol. Twitter keeps it real despite McDonald's attempts to subvert. [link]
@ejtindc » 16 Feb '12, 8pm
Lol. Twitter keeps it real despite McDonald's attempts to subvert. [link]
@mkdvrs » 16 Feb '12, 1pm
Bezint eer ge begint (met #socialmedia)! Ai, MacDonalds... [link]
@Larry_Martos » 12 Feb '12, 6pm
What happens when social media campains go terribly, terribly wrong..... [link]
@ns171 » 09 Feb '12, 10am
McDonalds failing to use social media [link] #BBSdigmarket
@Craig_Hubley » 08 Feb '12, 1pm
[Hilarious+1] McDonald’s discovers social media can backfire when people hate you [link] via @grist
@Tangell0 » 07 Feb '12, 12am
LOL @ McDonalds it would appear I am not the only one that hates you [link]
@Marcia19544 » 06 Feb '12, 11pm
RT @OccupyIthaca: McDonald’s discovers social media can backfire when people hate you [link] via @grist
@maloneype » 06 Feb '12, 9am
Hamburger Sundae @ThisIsSethsBlog [link]
@wyefood » 05 Feb '12, 5pm
I love it when smug multinationals get their marketing SO wrong - RT@grist: McDonald’s discovers people hate them [link]
@Incommunicado17 » 04 Feb '12, 9pm
McDonald’s discovers social media can backfire when people hate you [link] via @grist HaHaHaHa
@RoaringHorn » 04 Feb '12, 7pm
McDonald’s discovers social media can backfire when people hate you. [link] I'll just stick with bio & a rebecome a vegetarian
@2rosebandb » 04 Feb '12, 8am
Ha! RT @grist: McDonald’s discovers social media can backfire when people hate you [link] #McDStories v @SheilaDillon
@kennedyinrome » 04 Feb '12, 7am
"@grist McDo social media backfires as Tweeps force the corp giant to eat what they don't fancy. Laugh! [link] #McDStories
@abranscombe7 » 03 Feb '12, 8pm
Hey #lsc432 should check this out: McDonald’s discovers social media can backfire when people hate you via [link] grist
@MRCampaigns » 03 Feb '12, 6pm
Ouch. MT @Grist: McDonald’s discovers social media can backfire when people hate you: [link] #McDStories #nptech
@robertlhoover » 03 Feb '12, 3am
RT @VisualAlchemy: McDonald’s discovers social media can backfire when people hate you | Grist [link]
@5MoreReps » 02 Feb '12, 8pm
RT @curiousgal86: Yikes! #SocialMedia nightmare for McDonalds: [link]
@curiousgal25 » 02 Feb '12, 7pm
Yikes! #SocialMedia nightmare for McDonalds: [link]
@acnlacerda » 01 Feb '12, 11pm
“@eliasarjan: #SocialMedia #Fail the #McDStories hashtag www.jornadacriminosa.com [link]”
@westerfunk » 01 Feb '12, 9pm
Companies, PR departments listen up: McDonald's social media backfire: [link]
@profabartow » 01 Feb '12, 5pm
Good laugh at McDonalds' expense: [link]
@teamgreenpdx » 01 Feb '12, 4pm
ugh, bad idea [link]
@LovelyRita1967 » 01 Feb '12, 5am
RT @CadetKelly17: #lovetwitter [link]
@CadetKelly17 » 01 Feb '12, 2am
#lovetwitter [link]
@Hgibier » 31 Jan '12, 11pm
McDonald’s qui tente de créer du lien avec ses fans par les réseaux sociaux et subit un vrai "bashing" [link] via @grist
@bluechillie » 31 Jan '12, 10pm
@grist Starting a McDonalds appreciation #tag is like the smelly, creepy kid running a write-in campaign for Prom King [link]
@Modern_Greenery » 31 Jan '12, 10pm
Couldn't resist this! : "McDonald’s discovers social media can backfire when people hate you" [link] via @grist
@mbohlmann » 31 Jan '12, 10pm
here's what happens when you try to use social media but don't get what happens once a meme takes off #advertising [link]
@racheknits » 31 Jan '12, 9pm
McOWNED! #McDStories [link]
@ieatgrains » 31 Jan '12, 9pm
McOWNED! #McDStories [link]
@tomuh » 31 Jan '12, 7pm
McDonald's Twitter hashtag promo goes horribly wrong, via @HuffPost [link]
@Ian_McCartney » 31 Jan '12, 7pm
Social media campaign completely backfires on McDonald's. So good. [link] #McDstories
@InnaKoldorf » 31 Jan '12, 7pm
Dear McDonald's, don't you wish you invested in social media advice before proceeding with this campaign? [link] #McDStories
@ross_pierce » 31 Jan '12, 6pm
I love how McDonalds thinks it's food is the best available (or they would call it the Egg McMuffin of food) [link]
@WrongWayKid » 31 Jan '12, 6pm
RT @klang67: McDonald’s discovers social media can backfire when people hate you [link] via @futuramb
@glowcreative » 31 Jan '12, 6pm
How do you harness Social media when people hate your brand? MaccyD's find out the hard way (VIA www.... [link]
@klang67 » 31 Jan '12, 6pm
McDonald’s discovers social media can backfire when people hate you [link] via @futuramb
@CatTullyFOH » 31 Jan '12, 5pm
RT @cshirky: McDonald’s discovers social media can backfire [link] (Also: McD must disclose all chemical ingredients...
@jimvickers » 31 Jan '12, 4pm
When social media attacks ... #McDonalds #mcdstories [link]
@LauraKTweets » 31 Jan '12, 4pm
And then to come home and hear of #McDStories makes it all better! #fail #mcdonalds [link]
@isaacgrover » 31 Jan '12, 4pm
RT @BrilliantImpact: RT @lukegrohovsky: McDonald’s discovers social media can backfire when people hate you [link] #McDStories
@OffIslandFilms » 31 Jan '12, 4pm
Makes me wish I'd gotten in on #Mcdstories: RT @cshirky: McDonald’s discovers social media can backfire [link] #firstjobyo
@TheRedBrickRd » 31 Jan '12, 4pm
McDonald's find you need positive brand sentiment b4 urging ppl online to start talking about you! #socialmedialessons [link]
@kasperrisbjerg » 31 Jan '12, 3pm
Classic #socialmedia backfire RT @cshirky: McDonald’s discovers social media can backfire [link]