24 Jan '12, 4pm

McDonald’s discovers social media can backfire when people hate you

McDonald’s discovers social media can backfire when people hate you

See, no matter what some social media guru told you, Twitter is not just a marketing amplification engine. It’s a bunch of people, sharing things they think are worth sharing. Trying to start a McDonald’s appreciation hashtag is like the smelly, creepy kid running a write-in campaign for Prom King — not gonna work, and probably gonna backfire. People don’t start liking you just because you suggest a way to express their admiration.

Full article: http://grist.org/list/mcdonalds-discovers-social-media-ca...

Tweets

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hey anda! ya.. anda! votelah untuk Social Media...

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