24 Jan '12, 1pm

Green Gamification Scores Points

Green Gamification Scores Points

This article is part of a series of excerpts from the fifth annual State of Green Business Report , looking at trends in corporate sustainability. Download the free report from GreenBiz.com, and see all of our trends here . Also, be sure to register for a free webcast taking place on Tuesday, February 7: The State of Green Busines 2012 - The Good News and Bad is hosted by Joel Makower and dives in to all the findings of the report. Click here to register . Making sustainability fun and accessible to the masses has long been a challenge for companies, government agencies, activist groups, and others. While the über-notion of "saving the planet" may be compelling, many of its constituent activities are easier said than done: reusing and recycling, turning off lights, buying greener products, driving less, and the like. That may partly explain why so many of us -- both at hom...

Full article: http://www.greenbiz.com/blog/2012/01/24/green-gamificatio...

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