24 Jan '12, 1am

Learning from Unilever's sustainability success. /via @ecobusinesscom

A year ago this week, Unilever launched its Sustainable Living Plan (USLP), one of the most ambitious strategies that a global company has ever embarked on. Pioneering a bold new business model, the company pledged to double in size at the same time as halving its environmental footprint, setting out to achieve a series of concrete targets by 2020. One year on, the company that touches 2 billion people a day with products that range from Persil to Marmite – announces strong financial results that outperformed their competitors, despite the recession. Could sustainability be the secret of Unilever’s recent success? For us at Forum for the Future, the symmetry between commercial success and bold targets isn’t a coincidence, but demonstrates that a sustainable business is a successful business. Paul Polman, Unilever’s CEO, is also unsurprisingly of this view. Back in July, I ...

Full article: http://www.eco-business.com/blog/6-ways-unilever-has-achi...

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