23 Jan '12, 1pm

Crowdsourcing, Open Innovation, and the Future of Sustainable Cities

Crowdsourcing, Open Innovation, and the Future of Sustainable Cities

The idea of fixing Detroit—or any other city in desperate need of revitalization—is overwhelming, to say the least. And legions have tried, with various levels of success. What if you could harness the best and brightest ideas from around the world? That was the mission of a recent crowdsourcing exercise put forth by IDEO, the iconic design firm, and Steelcase, the Michigan-based producer of workplace furnishings and solutions. By itself, it is simply one inspiring story, but it's also a prototype for all that’s possible in creating a more sustainable world. In 2010, IDEO created an online platform called OpenIDEO to help solve pressing societal challenges by engaging the masses. It’s certainly not the first effort in crowdsourcing, but it is one of the more ambitious and open platforms aimed at fostering sustainability solutions. Over the past year or so, the company has ...

Full article: http://www.greenbiz.com/blog/2012/01/23/crowdsourcing-ope...

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