31 Mar '14, 9am

Billboard ads "replaced" with old master paintings in Paris and Milan

Billboard ads "replaced" with old master paintings in Paris and Milan

Imagine there were no advertisements. Instead of being hit with beer ads as you walk along the street, you see the Mona Lisa instead... Calling his project "OMG who stole my ads ? graffiti (?) artist Etienne Lavie has "replaced" ads on billboards with huge images of old master paintings in Paris and Milan.

Full article: http://www.treehugger.com/slideshows/urban-design/billboa...

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