20 Jan '12, 11am

How Organic Valley Built a Green Brand with Guerrilla Marketing

How Organic Valley Built a Green Brand with Guerrilla Marketing

now the largest cooperative for organic farmers in the United States, planted its stakes 24 years ago during an agriculture recession that drove thousands of family farms into bankruptcy. The group formed with one objective: "We set out to keep farmers on the land farming," said Theresa Marquez, CROPP's chief mission officer, at the 2012 GreenBiz Forum . The annual forum series opened today for a one-day event in Minneapolis and moves to New York on January 24 and San Francisco on January 30. Today, the producer of the Organic Valley and Organic Prairie brands is a co-op of almost 1,700 farmers. Not only does the co-op follow a far different business model and marketing strategy than rivals, it pays the most to its farmers of any other organic co-op in the country. It also projects growth of 26.5 percent this year which would bring the business to about $850 million-- an o...

Full article: http://www.greenbiz.com/blog/2012/01/20/how-organic-valle...

Tweets

Not sure the pdf went through #green

greenbuildingadvisor.com 23 Jan '12, 9pm

We are building a passive solar house in northern Minnesota, 15 miles from the Canadian border. We are making it as green ...

5 Essential Digital Marketing Focuses for 2012

searchenginejournal.com 20 Jan '12, 7pm

Generating links of any significant value has become increasingly difficult over the last few years, with so much focus on...

5 smart marketing moves for your #smallbusiness:

networksolutions.com 23 Jan '12, 5pm

With more Americans using mobile devices and texting, text messaging (also called SMS) is going to grow in importance. One...

Maine executive order puts forest certification...

greenbuildermag.com 20 Jan '12, 9pm

Last month, Maine Governor Paul LePage signed an executive order today directing that “any new or expanded state buildings...

[Infographic] Small Business And Marketing

[Infographic] Small Business And Marketing

youngupstarts.com 20 Jan '12, 5pm

When you’re a small business and marketing budgets are pitiful, options can be limited. Most small business owners tend to...

If you're interested in organic and sustainable food production, this one's 4 u:

If you're interested in organic and sustainable...

postcarbon.org 24 Jan '12, 3pm

Our current way of living is clearly unsustainable, and the food system that supports it can’t be sustained indefinitely e...

How to Make Organic Lip Balm

glamology.com 19 Jan '12, 10pm

Many conventional beauty products contain dozens of toxic chemicals. Lip Balms often have petroleum-based ingredients such...

Internet Marketing in 2012

Internet Marketing in 2012

searchenginepeople.com 30 Jan '12, 8pm

Review the usability of your website and make sure it is consumer friendly. When creating websites, companies often only l...

Now Serving: Donut House Collection by Green Mo...

greenmountaincoffee.com 20 Jan '12, 9pm

Sign in to access your account and cart Membership Benefits: Now $2.50 off K-Cup boxes & $1 off coffee bags Change your or...

7 Creative Ways Your Brand Can Use Pinterest

7 Creative Ways Your Brand Can Use Pinterest

searchenginewatch.com 19 Jan '12, 1pm

Finding new and exciting ways to engage with your customers online can help to revitalize a stale social media marketing c...

Early Bird Registration is open for CDNLive! Si...

cadence.com 20 Jan '12, 9pm

March 13-14, 2012 – DoubleTree by Hilton, San Jose CDNLive! Silicon Valley brings together Cadence® technology users, deve...

Clif Bar Family Foundation Announces Grant for Organic Plant Breeding: To take their food philosophy one step fu...

Clif Bar Family Foundation Announces Grant for ...

triplepundit.com 19 Jan '12, 10am

The Clif Bar Company has always integrated CSR into its business model . The company only consists of 250 people, but it o...

10 Ways to Share Your Solar Blog and Generate B...

renewableenergyworld.com 20 Jan '12, 12pm

One reason why solar companies don’t blog regularly — or at all — is that they believe that it can be a lot of effort for ...

Internet Marketing » Internet Marketing Affilia...

Getting professionals to handle an internet marketing affiliate program Making money at home is very possible nowadays. In...