19 Jan '12, 11pm

Best Buy Deploys Blue Shirts to Plug in Energy Efficiency

Best Buy Deploys Blue Shirts to Plug in Energy Efficiency

There's no denying that the retail business is a tough nut to crack, especially in a down economy. Just ask Best Buy . The company has seen its own highs and lows, with more than a little competitive elbow-throwing with the likes of Amazon and Walmart. Best Buy hopes to see its fortunes rise by promoting what some might consider to be one of the least sexy recent trends to hit the electronics market: energy efficiency. Can energy efficiency help Best Buy turn the proverbial corner? Neil McPhail thinks so. In a keynote interview today at the State of Green Business Forum in Minneapolis , McPhail, senior vice president of Best Buy's New Business Customer Solutions Group, explained how the company is betting big on green products that help its customers save money. Best Buy also believes that it is uniquely positioned to deliver a sort of end-to-end experience that begins wit...

Full article: http://www.greenbiz.com/blog/2012/01/19/best-buys-deploys...

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