19 Jan '12, 11am

Why Designers Will Become the Next Gen of CEOs

Why Designers Will Become the Next Gen of CEOs

combined sustainable chemistry, industrial design, and a fresh approach to business and now lead the consumer soaps and detergent industry, and subsequently are driving change that goes beyond their product line. Their company, Method Home Care, has set the benchmark for sustainable products and business models across their market and forced competitors to change in order to compete. Their products aren’t merely less toxic for customers, but are more economically viable and better for the planet. Like Dorfsman, the two co-founders have paid special attention to the brand and how customers experience their products. The design of their products have become an iconic home care statement and customers are proud to feature them in their households. Method’s brand aligns directly with the company’s culture, beliefs, and messaging, and strategy—by design.

Full article: http://www.triplepundit.com/2012/01/designers-will-become...

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