17 Jan '12, 10pm

IBM Spearheads Coalition Working on Green Innovation

IBM Spearheads Coalition Working on Green Innovation

There are many, many obstacles companies face on the road to sustainability, but they all have one thing in common: A world-changing level of innovation will be necessary to overcome each of those obstacles. Nearly a dozen companies, including the likes of IBM , The Coca-Cola Company , CH2M Hill , Johnson & Johnson and General Motors , have joined forces to identify the innovations needed to create the next generation of sustainable practices in traceability, infrastructure, water management and logistics. The companies have partnered with the World Environment Center (WEC) to form the Innovations in Environmental Sustainability Council. Charter members also include Boeing , The Dow Chemical Company , F. Hoffmann-La Roche AG , and The Walt Disney Company . "When you look at the companies coming together under this council, they have been implementing sustainability in thei...

Full article: http://www.greenbiz.com/blog/2012/01/17/ibm-spearheads-co...

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