15 Jan '12, 5pm

water

water

Imagine if you had to put a quarter in a slot every time you took a shower at home. Or 50 cents to run the dishwasher. Or $2 to water the grass. You’d think about water differently, wouldn’t you? A San Francisco startup called WaterSmart Software wants to remind people that wasting water is wasting money, and to show consumers how to conserve both. “People don’t have a mental image of pennies going down the drain,” says Peter Yolles, a founder and CEO of WaterSmart Software, which is based in San Francisco. But they should. “We’re helping the consumer save money,” Yolles says. “And we’re helping the utility save money.” WaterSmart is a small company–just six people–that wants to help tackle a very big problem: Fresh, clean water is a finite resource. As populations grow, incomes grow and the planet warms, water scarcity will create business opportunities. If you’re like me...

Full article: http://www.marcgunther.com/2012/01/15/pennies-down-the-dr...

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