15 Jan '12, 1am

How to recognise and avoid greenwashing

Certifications and endorsements by third parties are helpful - but who is the authority? Sometimes companies make up their own certification programs and the third party endorsement may be heavily biased; for example, it could just be industry collaboration. As much as you need to check into the product, you also should check into the certification and endorsement. If it's dodgy, then it's likely the product is as well, environmentally speaking. Even some well known endorsements are a little whiffy. I won't name names, but in the past I had occasion to seek endorsement for a service from one of the best known green-related organisations in the world. From the initial contact, all they were interested in talking about was legalese and money. I wound up with the impression the organisation would turn a blind eye to a multitude of environmental sins as long as they were recei...

Full article: http://www.greenlivingtips.com/articles/216/1/Avoiding-gr...

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