13 Jan '12, 9pm

Dot Earth Blog: More Climate Messages from Beyond the 'Nerd Loop'

Why are you so rabid in your enthusiasm over Palmer’s talk? A. First off his elegance, which I guess comes with the British accent. He can tell people they’re stupid and it sounds so nice it almost feels like a compliment. His WWF talk is so packed with wisdom, and it’s all about this basic principle of first understanding human behavior and the constraints we’re stuck with, THEN figuring out how to work within this system to achieve realistic goals. Near the end of his talk he says simply, “We need to understand why people do what they do.” That’s kind of the same philosophy of “Don’t Be Such a Scientist” — to begin by understanding why scientists communicate the way they do. Martin Palmer says, “Data per se has no persuasive power at all. The only persuasive power it has is if it goes into a context where it is interpreted.” And for the masses, the best way to achieve th...

Full article: http://dotearth.blogs.nytimes.com/2012/01/13/climate-mess...

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