13 Jan '12, 10am

The Rise of the Biobased Economy and How Your Company Should Respond in 2012 - Triple Pundit

The Rise of the Biobased Economy and How Your Company Should Respond in 2012 - Triple Pundit

Whether one leads or follows, it’s clear biobased products figure prominently in our future. We predict that all products will ultimately be judged by their carbon content and their potential to effect global climate change. So, credible biobased products are and will continue to be a critical component of a long-range strategy. Short-term motivations for developing a biobased strategy, while company and brand specific, can include minimizing cost, enhancing image, reputation and consumer perception, and avoiding potential regulatory risks. So key questions for every brand owner, product manager and CEO in 2012 are What’s your biobased strategy? Do you have a team in place to bring biobased innovation into your brand and product portfolio?

Full article: http://www.triplepundit.com/2012/01/rise-biobased-economy...

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